Hired to produce the event from the ground up, overseeing every phase from initial planning through day-of execution.
Highlights include:
- Secured 75+ exhibitors and closed talent deals with Blippi and Meekah, and Tika Sumpter
- Established partnerships with the LA Kings, LA Phil, Sloomoo Institute, Liquid Death, Costco, I'm the Chef, the City of West Hollywood, and more
- Led full-scale marketing campaign, including social media content creation and distribution, social asset and toolkit design, paid Meta ad management, website maintenance and updates, and newsletter writing and delivery
- Hired and managed a staff of 40+, including project managers, a partnership coordinator, PAs, talent liaisons, and volunteers
- Managed setup and deployment of 75 tents, 4 reading rooms, food truck placements, and a wellness center
- Secured all necessary permits, including code, fire, and safety compliance