- Director Sammy Cortino
- Year of Production 2026
- Client CORTINO
- What we did PR, Talent & Event Production
Fleet Metal Media was hired to lead PR and talent strategy in the lead-up to the event, then manage production weekend-of. Highlights include:
- Secured major LGBTQ+ talent to promote the game and appear at the activation, including Gigi Gorgeous and RuPaul's Drag Race icon Willam
- Wrote press releases and media blasts, and worked with publicists to secure appearances for the game designer and Willam on KTLA, along with features and interviews in several West Hollywood publications
- Garnered a partnership with the Gayming Awards
- Hired a hot dog vendor to hand out 1,000 hot dogs during the event
- Day-of, assigned talent and brand ambassador duties, helped with setup and breakdown of the activation, engaged with the crowd, and guided employees on driving attendees to download the game via QR code and follow on Instagram
Provided additional behind-the-scenes and event photography, including photographing the OOH billboard installation on Santa Monica Boulevard